Location: Indianapolis, IN
Rowland Design created a comprehensive package of wayfinding and signage for downtown Indianapolis’ JW Marriott. The expansive building required unique solutions for exterior vehicular and parking garage signage as well as exterior identifiers and interior signage. Exterior signage was required to clarify and visually support multiple hotel flags, but not distract from the hotel’s dramatic architecture.
The JW Marriott’s blue and silver exterior served as inspiration for the outdoor experiential graphics. Simple but sophisticated interior way finding enhances the design of the property while improving guest movement through the tower in and adjoining buildings.
Services: Experiential Graphics